Research and Reflect

Is Market Research Innovating in the right way?

R&D efforts are critical for future prosperity - but "the next exciting tool" isn't going to do it

Nov 21 • Edward Appleton

September 2025

Germany's stagnating economy - why?

A look at socio-cultural factors underlying the ongoing malaise in Germany. and how strengths have flipped into weaknesses

Sep 22 • Edward Appleton

Market Research - the End of the Road?

Is "consumer-first" being replaced by a "needs-must" era?

Sep 3 • Edward Appleton

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July 2025

Opting-Out - an unseen trend

Audiences that are drifting off the radar screen, but shouldn't be

Jul 7 • Edward Appleton

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March 2025

Fighting against Impoverishment – What can be Done?

Changing the shopper mood music in Germany

Mar 23 • Edward Appleton

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The new "Bare Minimum" shopping Mentality

What is driving German shoppers to save rather than spend

Mar 17 • Edward Appleton

Germany - the New Impoverishment

How a sense of "feeling poor" is creeping up the wealth pyramid

Mar 11 • Edward Appleton

Poverty in Germany - Some Facts

A look at a range of metrics relating to poverty and impoverishment.

Mar 3 • Edward Appleton

February 2025

Poverty in Germany - a Re-Appraisal

How a once-wealthy nation is slipping into a poverty trap, and what marketing and research can do about it

Feb 27 • Edward Appleton

From Podification...to Trade Fairs

A snapshot of the Market Research Succeet 2025 trade fair

Feb 15 • Edward Appleton

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"Podification" - beyond the bubble....

Exploring the upsides of podifcation and the impact on influencer strategies

Feb 10 • Edward Appleton

Podification - the unspoken Mega-trend

Cocooning has given way to a new form of cutting onesself off from the outside world - whilst impacting multiple industries, it's not fully understood…

Feb 2 • Edward Appleton