Research and Reflect

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November 2023

Branding in Disruptive Times -
....actually helps sales!
 • 
Edward Appleton

October 2023

So How was the MR tradefair - Succeet 2023?
An industry in flux, undergoing palpable change
 • 
Edward Appleton
1
Germany's Annual Trade Fair - New Location, New Inspiration?
A look at the topics and exhibitors suggests a changing of the guard
 • 
Edward Appleton
New Market Research - do we need to talk to people at all?
A brief summary of my impressions of the MRMW 2023 Conference in Berlin
 • 
Edward Appleton

July 2023

Bringing Insights to Life - with or without ChatGPT
Keeping language human in market research
 • 
Edward Appleton
2
Is market research innovating adequately?
Consolidation seems rife - but what about innovation?
 • 
Edward Appleton

May 2023

Sense Making - time to revisit?
As our lives change radically, it's time to re-boot sense-making for everyday research
 • 
Edward Appleton
Documenting Research Impact....with Qual
Embedding small data sets into larger chains helps highlight its value.
 • 
Edward Appleton

April 2023

The GRIT 2023 Report...
....bringing data alive is more important than ever
 • 
Edward Appleton
1

March 2023

Breaking out of the Uniformity Bubble
How Qualitative research can foster individuality, creativity
 • 
Edward Appleton
Are You Listening? No, so I'll continue....
Why storytelling is an underestimated leadership skill
 • 
Edward Appleton
© 2024 Edward Appleton
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