Why Research Agencies need Purpose more than Ever
Many working in research agencies will know how busy a time it is mid 2022 - at least in Euorpe, that's what I hear anecdotally from many sources.
There's lots of reasons for the uptick - a pent-up post-COVID innovation drive, increased focus on audience understanding, what's changed, sustainability deep-dives and more.
It's easy to say "it's a great time to be in market research".
But from project management perspective, it's slightly different. Getting through COVID was tough for everyone - emerging from it just to go back to where you were is challenging.
We've all had to time to reflect, think about what's really important, begun to repriorotise.
And we're increasingly sensitised to the bigger themes in life - illness of course, but war, suffering, death.
So in comparison, the necessities of day-to-day stuff can seem pragmatic.
Agencies often help clients's brands rise to the challenge of being about something more meaningful.
We need to do that for ourselves too. It's not as if we need many additional insights into the changing aspirations of new researcher cohorts. Nor the challenges of those in the job more than a few years.
Internal communications is part of it - but it goes a lot deeper than just ensuring everybody is on-board with the latest internal news or initiatives.
More on this in the coming weeks and months.
Curious, as ever, as to others' views.