I like your mantra. But for me an insight is only an insight if it is clearly linked to an opportunity and revenue for a business. Without that context an insight is a 'good to know' but no more. So maybe it should be 'insight first for business' or insight to put business first? Or, given so much work is in social and political sphere, 'insight for good'?
On your point about conferences, I think there is a clear distinction between the 'pay to play' commercial conferences and the peer reviewed ones in which content gets through on merit. As long as that advertorial/editorial distinction is clear, then I do think the commercial approach helps a lot of new, interesting companies get their stories out - which might then lead to them winning exposure on merit. If someone who has paid to present at a conference then goes on to attempt to 'sell' then they are fools and have wasted their investment.
Dear Edward
I like your mantra. But for me an insight is only an insight if it is clearly linked to an opportunity and revenue for a business. Without that context an insight is a 'good to know' but no more. So maybe it should be 'insight first for business' or insight to put business first? Or, given so much work is in social and political sphere, 'insight for good'?
On your point about conferences, I think there is a clear distinction between the 'pay to play' commercial conferences and the peer reviewed ones in which content gets through on merit. As long as that advertorial/editorial distinction is clear, then I do think the commercial approach helps a lot of new, interesting companies get their stories out - which might then lead to them winning exposure on merit. If someone who has paid to present at a conference then goes on to attempt to 'sell' then they are fools and have wasted their investment.
Thank you for sharing.
Best wishes
Lucy